BIG LOVE BALL launched its Canadian WE ARE HERE exhibition tour at Oakridge Centre from March 16 – 24. It made a BIG impact. At its largest, eight feet in diameter, it sent a message that was impossible to ignore and the biggest Instagrammable moment the centre has seen! Daily appearances by founder Wendy Williams offered a dynamic message of creative inspiration to all who met her.
Shoppers were invited to take photos in the interactive installation or write “You Are Loved” notes to be included with others to promote the values of inclusion and connection, especially through photo sharing on social media. It has become a part of the meaningful moments for thousands of people worldwide. Hundreds of customers enjoyed this nine day-interactive exhibition.
Socially speaking it was an overwhelming success! Across Oakridge Centre’s Facebook and Instagram channels, Big Love Ball’s presence was huge. Within their nine day exhibition they reached over 15,100 people directly, Oakridge Instagram account experienced an over 7% increase and received hundreds of likes through Facebook.
There were many returning shoppers who brought family and friends. The excitement spread throughout the centre and spilled into the retail shops with many asking when Big Love Ball was coming back.
