Spring Wonderland – A Magical Experience At Woodgrove Centre!
Designed to bring families and friends together from Easter to Mother’s Day, four of Ivanhoe Cambridge’s properties including Woodgrove Centre in Nanaimo, BC launched Spring Wonderland. Drawing inspiration from Alice In Wonderland a whimsical, larger than life installation design and a variety of interactive activities transformed the shopping centre’s common areas into a unique and experiential gathering places from Easter to Mother’s Day. The campaign delivered on the brand promise of creating spaces to activate and elevate the community
Each shopping centre coordinated fun and free family-friendly programming that would resonate within their market. Woodgrove’s activities included Easter egg decorating and crafts, an Instagram photo wall with animated characters, a tea party, DIY spring craft event, a local ballet performances of “Alice in Wonderland” as well as a contest for a chance to win a family adventure package for 4 from Tofino Resort + Marina. Each activation successfully delivered on creating memorable moments for guests.
New BUZZ at Woodgrove
Woodgrove Centre is doing its part to improve conditions and the environment for honeybees to flourish and pollinate in their neighbourhood. They partnered with Fredrich’s Honey to create a home for honeybees on the shopping centre’s roof. The honeybee population has been declining in recent years due to many reasons, the use of pesticides, herbicides, disease, parasites and change of land use to name a few. Honeybees can travel up to 3 kms and thrive on sunshine, flowers and water. Woodgrove’s landscaper will be introducing plants and vegetation to ensure the honeybees prosper in their new habitat.
Woodgrove’s Pet Comfort Area
Woodgrove’s NEW Pet Comfort Area is now open for their guests travelling through with their furry fido friends. Located at the intersection of Beagle Blvd & Labrador Ln. (aka the pathway & grassy area across from their bus loop), visitors can enjoy a leisurely stroll along the paths surrounding the area or relax on the park bench while fido sips from the water guzzler. Additional doggie waste stations have also been installed along the walking trails surrounding the property.