Oakridge owns the runway at Supercar event
Oakridge Shopping Centre revved up its presence with its participation in the Luxury & Supercar Weekend hosted at Vancouver’s Vandusen Botanical Garden.
Now in its eighth year, the Sept. 9-10 event showcased the crème de la crème in automotive, high fashion, watches and jewellery, accompanied by specialty foods, wines and spirits. Luxury & Supercar weekend set the stage with some of the rarest classic and modern supercars this year.
Oakridge Centre was once again the proud sponsor of the Fashion Pavilion. Hosting three daily fashion shows on Saturday and Sunday, the centre featured the latest Fall collections from brands such as MaxMara, Harry Rosen, Weekend by MaxMara, Blubird, Stuart Weitzman, Marc Cain, DKNY, Judith & Charles, Michael Kors, JAC by Jacqueline Conoir, Boys’ Co., Hudson’s Bay and BIRKS. Guests also had an opportunity to win a luxury facial sponsored by La Maison Valmont at the #OakValmont media wall.
General admission for Luxury & Supercar Weekend was $75; VIP $125; valet parking was offered for $25. Ticket holders enjoyed Concours d’Élégance displays, Supercars displays, including Modified Supercars; Only Oakridge Fashion Weekend (#OOFW) hosted three fashion shows (12:30, 1:30 and 2:30 p.m. daily) at the Oakridge Fashion Pavilion. Hair & makeup for the shows by La Biosthétique. Hair & makeup for the Oakridge promotional models by Fresh & Co Salons.
On Saturday at 3:30 p.m. ADESA (#LSWauction) held a Live Luxury and Supercar auction with featured cars by Lamborghini, Ferrari, McLaren, Audi R8, Bentley, Aston Martin, Porsche, BMW, Rolls-Royce, Range Rover, Jaguar and Mercedes-Benz.
SOCIAL MEDIA: Leading up to the event, Oakridge ran a contest promoting a couple of VIP packages to the Supercar event. To enter, participants were asked to snap a pic of their favourite supercar on display promoting the event at Oakridge, follow @OakridgeCentre on Instagram, and post the pic on Instagram tagged with #OOFW. The contest ran until Sept. 6 for participants aged 19 and older. Prize pack details:
— Hers: Lego Porsche, Tiffany Necklace, GODIVA chocolate, Van Gogh Gift Set, VIP tix to Luxury Supercar Weekend ($1,000 value);
— His: Lego Porsche, BOSS Wallet, GODIVA chocolate, Van Gogh Gift Set, VIP tix to Luxury Supercar Weekend ($1,000 value).