IC’s Gift Card Lounge cross promotes
Ivanhoe Cambridge set up for a cross promotion between centres over the holidays.
The Ivanhoe Cambridge Gift Card Lounge opened up at Metropolis at Metrotown Nov. 31 and the cross-promotion ran until Dec. 24. The concept was to encourage and promote the use of the IC gift card at other Ivanhoe Cambridge shopping centres in BC. Aside from Metrotown, centres included Tsawwassen Mills, Guildford Town Centre in Surrey, Mayfair Shopping Centre in Victoria and Nanaimo’s Woodgrove Centre. To pull the other centres into the promotion, customers that purchased a $100 gift card, also received a $15 gift card usable at the other four participating IC centres.
The lounge was a welcome stop for shoppers who took advantage of staged photo ops with giant Teddy bear, information and giveaways including bottled water from Tsawwassen Mills and cookies from Guildford.