Bay Centre Guests Get Interactive with Local Tech
The Bay Centre (Victoria, BC) remixed its signature holiday display this year with local tech. The shopping centre created a pop-up Insta Forest featuring a collection of live trees set under an interactive sound to light display. This year’s display was designed as a complete immersive experience in which guests were invited to walk through the living forest with a dedicated area for Instagram worthy pictures. As guests walked through the forest, 1,200 360 degree interactive lights floated in the canopy above dancing to music. Guests could interact with the lights through song, whistling or clapping – the greater the interaction the more the lights twinkled. For those who enjoyed the music they could download the Bay Centre’s “Holiday Remix” on Spotify.
The Bay Centre has been creating one of a kind living displays in its centre court over the past 10 years as part of its signature holiday experience. Created by local landscapers, the installation brings an authentic west coast winter experience inside in an urban downtown landscape. The sound to light canopy was created in partnership with local tech company Limbic Media. Technology is Victoria’s #1 industry drawing $4.06 billion in annual revenue, a total economic impact of $5.22 billion and employs 16,775 people across 995 high-tech companies. Greater Victoria’s tech sector is a major driver of innovation and economic growth for the BC economy. Having access to leading edge technology in the shopping centre’s backyard lends to greater partnership opportunities available as a testing ground for new prototypes and interactive experiences for the Centre’s guests.
The Bay Centre also partnered with Limbic Media to create an interactive tree using the same sound to light technology for the shopping centre’s Festival of Trees sponsored tree. Guests were invited to sing into a microphone to animate the Bay Centre’s tree. There were over 83 locally sponsored trees on display on levels 2 and 3 of the shopping centre with over 650,000 visits to the display over the 7-week event. The 27th Annual Festival of Trees display raised over $185,000 for BC Children’s Hospital Foundation. The Bay Centre has been the official venue sponsor of the iconic event for the past four years. Funds raised during the event help push the boundaries of what’s possible to ensure the over 2,700 kids from Vancouver Island that visit BC Children’s Hospital each year have access to the best health care imaginable.